Amazon Colors

10 Fascinating Facts About Color

It’s in everything we touch, taste, smell, and feel. It evokes emotion without asking for prior thought. It can be the focus of our careers, the way we live, the choices we make, and the fun we have. We are all familiar with color and its basic concepts, but did you know…



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Men and women see the color red very differently

While those of us who are estrogen producers tend to see maroon, cardinal, and crimson, men typically just see red. No varying tones, hues, or shades–just color-crayon, fire engine red. The explanation is actually quite simple and all falls back on basic DNA. Researchers from Arizona State University found that there’s a specific gene that allows us to see and interpret the color red. Women have two X chromosomes, while men only possess one. Because the particular “red-seeing gene” sits on the X chromosome, it only makes sense that women would have a full understanding of the red spectrum, while our counterparts only have half the pieces to the racy red puzzle. Therefore, ladies, if you’re one of those gals who just cannot make a decision when picking out a shade of lipstick, don’t put so much pressure on yourself. It’s really of very little importance.

autumn colors

Life is Full of Colors

World's Most Colorful Snakes

Snakes are elongate, legless, carnivorous reptiles of the suborder Serpentes that can be distinguished from legless lizards by their lack of eyelids and external ears. We all know that most of the snakes a dangerous and some are deadly too. But we rarely know that some of the snakes are so color full too.

Now let's have a look at a collection of most colorful snakes on earth.

Emerald Tree Boa

Most species of boas are colorful like the Corallus caninus, a non-venomous snake found in the rain-forests of South America. Adults grow to about 6 feet or 1.8 m in length.. They have highly developed front teeth that are likely proportionately larger than those of any other non-venomous snake.

10 Extinct or Nearly Extinct Colors

The world we live in is a colorful place (except in our dreams, which are mostly black and white, which is odd when you stop to think about it). Though we are surrounded by color and new colors are invented all the time, some colors have completely disappeared from our lives, or are very rare, or are becoming extinct. This list is a sampling of some of those pigments or colors once found in nature, in consumer products, manufactured goods, building construction, etc.

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Automobile Colors

Ever drive down the road and notice most of the cars you see are colored in four colors (mostly black, white, silver, or gray)? Part of the reason why is resale value – people who want to resell their car later know they are far more likely to find a buyer if the car is one of these common colors. Though other colors are out there, (mostly brightly colored new small cars and new muscle cars), we have lost some of the variety of colors we used to see on cars.

Anyone who remembers car colors from before the 1990s, and especially car colors from the 1950s-1980s, remember there being a whole range of vibrant, sometimes weird colored cars on the road. Where did these cars and these wild and weird colors go? They didn’t go anywhere really, the colors (for the most part) still exist and some even get used today. An example of an almost extinct color that was invented for the automobile paint industry was Quinacridone Gold. Today it is all but extinct because the only manufacturer of this pigment discontinued it long ago and no one else makes it today. It is highly prized by some artists for use in watercolor and oil painting. What did change was paint technology itself, and how paints are applied to modern automobiles.

For sure, more eye-popping and vibrant-looking colors were used on cars in the 1950s-1970s (my older sister had a bright yellow 1975 Mercury Capri that screamed “canary!”) but the paint also looked different because of the way it sat on the car. It wasn’t just that there were different and more vibrant pigments, paints of that era mostly sat flat on the car. Modern paints seem to flow with the car, and appear different from different angles. Finishes were a lot more matte than today’s high glossy car finishes. The older paint colors also resulted from the use of acrylic lacquer and enamel paints. The acrylic lacquer paints allowed for high color pigmentation and were more glossy (though not as glossy as today’s paints). Problem was, they required the use of a lot of fast-drying solvents, which have widely been phased out of car paints because of their toxicological and environmental problems. These acrylic paints also became brittle and cracked when exposed to UV sunlight. The colors would fade over time. I had a bright red Saab 900 that, by the time I finally sold it almost fifteen years later, was the color of the pink you see in breast cancer awareness posters. Enamel paints were somewhat better than acrylic car paints, but still had quality problems.

Today, car manufacturers paint their vehicles with high-tech paints that need to meet tough environmental and durability testing requirements (they are far better at resisting chips, fading from sunlight, effects of road salt, etc.). They are more durable and give off almost translucent properties unimagined in the 1960s. Still, there was nothing like those old car colors of that era that are now relegated mostly to museums and car shows.