Nuance Communications has released a new infographic, The Mobile Advantage, sharing the results of their own mobile consumer preference research. Designed by InfoNewt, this infographic design tells the story of how important mobile apps are to brands.
If you’re a consumer-facing organization hoping to use mobile to build a strong, long-lasting relationship with your customers, there's some good news! A new survey shows that smartphone owners are increasingly downloading not just games but customer service apps - especially from their mobile carrier, bank and favorite retailers. In fact, 84% of consumers surveyed generally prefer to use a company's mobile app for routine inquiries (checking balance, check flight status, etc.) rather than calling the company on the phone.
As a B2B communication tool, this infographic does a great job sharing the key findings from the research statistics. Since Nuance performed the research behind how apps form positive customer service experiences for customers, the infographic is a good tool to share that unique knowledge with their customers.
Broken into a three-part story, the design starts with some basic information about the growth of mobile devices. The center section focuses on the huge impact on the customers’ view of a company when they have a customer service app. And finally, the last section explores what customers would like to see in a customer service app.
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